Digital Marketing
Course Description
This advanced course in Digital Marketing focuses on integrating artificial intelligence (AI) tools into marketing strategies. Participants will explore how AI can enhance various aspects of digital marketing, from data analysis and customer segmentation to content creation and campaign optimization.
By leveraging cutting-edge technologies, marketers can improve efficiency, personalization, and overall campaign effectiveness.
What you will learn in this course
- Introduction to AI in Marketing.
- Data Analysis and Customer Insights.
- AI-Driven Content Creation.
- Automating Marketing Campaigns.
- Predictive Analytics and Performance Measurement.
Detailed Curriculum
- Module 1: Fundamentals of Digital Marketing,Market Research, Website Creation.
- Module 2: Introduction to SEO,On-Page SEO,Technical SEO.
- Module 3: Web Analytics & Monitoring,Off-Page SEO & Reporting.
- Module 4: Content Marketing, Social Media Marketing – I,Social Media Marketing – II.
- Module 5: Influencer Marketing, Introduction to Meta Ads,Meta Ads Campaign.
- Module 6: Meta Ads Conversion Tracking,Meta Ads Reporting, Google Search Ads.
- Module 7: Google Display Ads, Google Video Ads & Conversion Tracking,Google Shopping Ads & Retargeting.
- Module 8: Email, WhatsApp Marketing & Automation,Freelancing,Chat GPT & AI Tools.
Tools & Technologies
Keyword Magic Tool, Traffic Analytics, Keyword Gap, Google Search Console, Google PageSpeed Insights, Backlink Analytics,Help a B2B Writer, Brand Monitoring, Hunter.
Hands-on Projects
- End-to-end eCommerce campaign (SEO + PPC + Email).
- Lead generation funnel for a B2B SaaS.
- Content + social strategy with AI-assisted workflows
Who Is This For?
Beginners and upskilling developers seeking a Digital-Marketing.
Prerequisites
- Solid foundation in computer and internet skills
- Familiarity with social media platforms, and a basic understanding of marketing concepts.
Certification & Career Paths
Course completion certificate. Roles: SEO Specialist, Social Media Manager,Graphic Designer, Content Creator/Writer, Web Designer.
FAQs
- Do we cover AI tools? Yes, along with core digital marketing.
- Is social media included? Yes, Google, Meta, and LinkedIn Ads.
- Will I do a project? Yes, capstone projects with real campaigns.
- SEO or Ads?Both are covered with practical tools.